Should I choose a branded facial or a customized facial?

I would focus on what the procedure includes and why it suits your current skin. A familiar treatment name can describe a protocol, but it does not replace explaining why each step fits the skin in front of you.

Choose the treatment by what it actually does, not the brand name

Ask about exfoliation, suction or other stimulation, and aftercare. A familiar name does not replace an assessment, and customized should mean adapting the plan rather than automatically adding more steps.